Marketing and
Communication

BSB40820 CERTIFICATE IV IN MARKETING AND COMMUNICATION

(CRICOS Course Code 105005M)

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Entry Requirements

International students wishing to study this qualification at SBTA
must demonstrate the following requirements:
• Must be minimum of 18 years of age;
• Have satisfactorily completed Australian Year 12 or overseas
equivalent school qualifications;
• Minimum score of upper intermediate level of English such as:
IELTS 5.5, or equivalent or an English proficiency of upper
intermediate level or above from any NEAS accredited ELICOS
provider.

Course Content

The qualification requires the completion of 12 units of competency which includes 6 core and 6 electives.

Core units

  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents

Elective Units

  • BSBMKG440 Apply marketing communication across a convergent industry
  • SIRXMKT006 Develop a social media strategy
  • BSBOPS403 Apply business risk management processes
  • BSBTEC303 Create electronic presentations
  • BSBMKG434 Promote products and services
  • BSBMKG431 Assess marketing opportunites

Course duration

52 weeks which is made up of 40 contact weeks plus 12weeks of holiday breaks

Interested in our courses?

Click the button below to get a free quote.

BSB50620 DIPLOMA OF MARKETING AND COMMUNICATION

(CRICOS Course Code 105006K)

Would you like to advance your career in the exciting world of marking and communication?  Study this qualification which can give you the skills and knowledge required to pursue senior marketing roles like digital marketing manager, brand manager or public relations coordinator leading teams and individuals.

Entry Requirements

Entry to this qualification is limited to those who:

Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent or have two years equivalent full-time relevant work experience.

International students wishing to study this qualification at SBTA
must demonstrate the following requirements:

  • Must be minimum of 18 years of age;
  • Have satisfactorily completed Australian Year 12 or overseas equivalent school qualifications;
  • Minimum score of upper intermediate level of English such as: IELTS 5.5, or equivalent or an English proficiency of upper intermediate level or above from any NEAS accredited ELICOS provider.

Course Content

The qualification requires the completion of 12 units of competency which includes 5 core and 7 electives.

Core units

  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG552 Design and develop marketing communication plans
  • BSBMKG555 Write persuasive copy
  • BSBPMG430 Undertake project work

Elective Units

  • BSBMKG546 Develop social media engagement plans
  • SIRXMKT006 Develop a social media strategy
  • BSBFIN501 Manage budgets and financial plans
  • BSBMKG543 Plan and interpret market research
  • BSBOPS504 Manage business risk
  • BSBOPS505 Manage organisational customer service
  • BSBMKG551 Create multiplatform advertisements for mass media

Course duration

78 weeks which is made up of 60 contact weeks plus 18
weeks of holiday breaks

Interested in our courses?

Click the button below to get a free quote.

BSB60520 ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION

(CRICOS Course Code 105007J)

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Entry Requirements

Entry to this qualification is limited to those who:

Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent or have four years equivalent full-time relevant work experience.

International students wishing to study this qualification at SBTA
must demonstrate the following requirements:

  • Must be minimum of 18 years of age;
  • Have satisfactorily completed Australian Year 12 or overseas equivalent school qualifications;
  • Minimum score of upper intermediate level of English such as: IELTS 5.5, or equivalent or an English proficiency of upper intermediate level or above from any NEAS accredited ELICOS provider.

Course Content

The qualification requires the completion of 12 units of competency which includes 4 core and 8 electives.

Core units

  • BSBMKG621 Develop organisational marketing strategy
  • BSBMKG622 Manage organisational marketing processes
  • BSBMKG623 Develop marketing plans
  • BSBTWK601 Develop and maintain strategic business networks

Elective Units

  • BSBMKG624 Manage market research
  • BSBMKG626 Develop advertising campaigns
  • BSBSTR601 Manage innovation and continuous improvement
  • BSBLDR601 Lead and manage organisational change
  • BSBTEC601 Review organisational digital strategy
  • BSBOPS601 Develop and implement business plans
  • BSBMKG625 Implement and manage international marketing programs
  • BSBMKG552 Design and develop marketing communication plans

Course duration

130 weeks which is made up of 100 contact weeks plus 30
weeks of holiday breaks

Course location

Level 2 & Level 6 401 Sussex Street, Sydney NSW 2000

Study Mode

Minimum of 20 hours per week

Third Parties (Education Agents)

SBTA has a range of written agreements with education agents who provide only recruitment services on its behalf. Please note that all training, assessment, support services, issuing of AQF certification and any other support services are provided by SBTA.

All courses are subject to change without notice and courses are offered subject to availability.

Scroll to Top