MARKETING
Study at SBTA & SELA
BSB61315
Advanced Diploma of Marketing and Communication
This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
COURSE DURATION
1.5 academic year (6 terms of 9 weeks each). Choose from morning, afternoon and evening classes.
TARGET AUDIENCE
This program has been designed for international students who wish to gain a role in marketing in their own countries or gain a pathway into tertiary study in the marketing area.
DELIVERY MODES
All courses are delivered over 20 hours per week which includes 5 hours of self-paced learning.
Requirements
- 18 years of age and over
| ENGLISH |
| Minimum score of upper intermediate level of English (IELTS 5.5 preferred or equivalent) or |
| An English proficiency of upper intermediate level or above from any NEAS accredited ELICOS provider |
| ACADEMIC (PREFERRED) |
| Students will be required to complete the core units from BSB52415 Diploma of Marketing and Communications) |
Pathways
- On completion of this qualification, candidates can choose to study Bachelor of Business, Bachelor of Marketing or any other undergraduate degree with a University.
Course Units
Students must complete 3 core units of competency from the BSB52415 Diploma of Marketing and Communication plus 12 units of competency from the BSB61315 Advanced Diploma of Marketing and Communication which are made up of 3 core units plus 9 elective units chosen from a range of elective units.
| Unit Title | Core / Elective | |
| BSBPMG522 | Undertake project work | Prerequisite units |
| BSBMKG507 | Interpret market trends and developments | |
| BSBMKG523 | Design and develop an integrated marketing communication plan | |
| BSBMGT616 | Develop and implement strategic plans | Core |
| BSBMKG609 | Develop a marketing plan | Core |
| BSBADV602 | Develop an advertising campaign | Core |
| BSBMKG605 | Evaluate international marketing programs | Elective |
| BSBMKG608 | Develop organisational marketing objectives | Elective |
| BSBMKG607 | Manage market research | Elective |
| BSBMKG603 | Manage the marketing process | Elective |
| BSBINN601 | Lead and manage organisational change | Elective |
| BSBMGT605 | Provide leadership across the organisation | Elective |
| BSBMGT608 | Manage innovation and continuous improvement | Elective |
| BSBMGT615 | Contribute to organisational development | Elective |
| BSBMKG523 | Design and develop an integrated marketing communication plan | Elective |
The elective units are a subject to change.
- + ENTRY REQUIREMENTS
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Requirements
- 18 years of age and over
ENGLISH Minimum score of upper intermediate level of English (IELTS 5.5 preferred or equivalent) or An English proficiency of upper intermediate level or above from any NEAS accredited ELICOS provider ACADEMIC (PREFERRED) Students will be required to complete the core units from BSB52415 Diploma of Marketing and Communications) - + PATHWAYS FROM THE QUALIFICATION
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Pathways
- On completion of this qualification, candidates can choose to study Bachelor of Business, Bachelor of Marketing or any other undergraduate degree with a University.
- + UNITS OF COMPETENCY
-
Course Units
Students must complete 3 core units of competency from the BSB52415 Diploma of Marketing and Communication plus 12 units of competency from the BSB61315 Advanced Diploma of Marketing and Communication which are made up of 3 core units plus 9 elective units chosen from a range of elective units.
Unit Title Core / Elective BSBPMG522 Undertake project work Prerequisite units BSBMKG507 Interpret market trends and developments BSBMKG523 Design and develop an integrated marketing communication plan BSBMGT616 Develop and implement strategic plans Core BSBMKG609 Develop a marketing plan Core BSBADV602 Develop an advertising campaign Core BSBMKG605 Evaluate international marketing programs Elective BSBMKG608 Develop organisational marketing objectives Elective BSBMKG607 Manage market research Elective BSBMKG603 Manage the marketing process Elective BSBINN601 Lead and manage organisational change Elective BSBMGT605 Provide leadership across the organisation Elective BSBMGT608 Manage innovation and continuous improvement Elective BSBMGT615 Contribute to organisational development Elective BSBMKG523 Design and develop an integrated marketing communication plan Elective The elective units are a subject to change.
- + COURSE INFO PACKAGE