SIT60107 Advanced Diploma of Tourism
Course Description
This qualification provides the skills and knowledge for an individual to be competent in wide-ranging, highly specialised technical tourism skills covering operations, sales, marketing, product development, business planning, and human resource and financial management. These strategic management skills are underpinned by a range of operational competencies, chosen as electives.
Work would be undertaken in an office environment where the planning of tourism products and services takes place, in the field where tourism products are delivered or a combination of both. The field includes any destination, local or regional area, tourist precinct, site, attraction or onboard form of transportation.
The qualification reflects the role of individuals who analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be specialised or broad. These individuals are often accountable for group outcomes.
Duration
90 academic weeks
Target Audience
Students with a first language other than English looking to enter entry-level roles in the tourism industry, or progressing to a higher AQF qualification in the tourism area.
Entry Requirements
There are no prerequisites for entry to this qualification.
Students are required to have at least an upper intermediate level of English, evidenced by a certificate from an ELICOS provider, an IELTS test score of at least 5.5, or successful completion of the SBTA English Language Entry Test.
Employability Skills
Communication
Communicating, consulting and encouraging feedback on organisational goals, strategies and outcomes; negotiating and liaising with a broad range of colleagues and customers on operational and service issues; consulting with others to elicit feedback and ideas; providing briefings to operational staff and other managers; developing and maintaining workplace documentation such as operational procedures, staff-related documentation or reports.
Teamwork
Fostering workplace diversity; building, motivating and leading diverse teams; providing support and coaching; planning work operations to take account of team member strengths; taking a lead role in agreeing and establishing work team goals.
Problem solving
Developing and applying a range of strategies to address both typical and unpredictable workplace problems; responding effectively to a wide range of operational issues requiring immediate resolution; working with colleagues to develop practical solutions; monitoring and evaluating the effectiveness of solutions at a strategic level.
Initiative and enterprise
Initiating new concepts, products and services; engaging and persuading stakeholders to adopt approaches; generating options and ideas to address different workplace challenges; developing ideas about ways to improve operations and services; encouraging team members to be innovative; using knowledge of current and emerging tourism industry and marketplace trends to inform work practices.
Planning and organising
Developing and managing strategies across the broad spectrum of tourism management practice, including overall business planning, financial management and product development; researching and critically analysing current and emerging industry practices, market and product trends; forecasting and managing resources; developing and leading continuous improvement processes; understanding the roles and responsibilities of leaders and managers in the context of the overall organisation; communicating goals, strategies and outcomes to team members; monitoring and evaluating plans, procedures and systems, including timelines and resources.
Self-management Reviewing and reflecting on own work performance; understanding the legal and compliance framework that affects those working in the tourism industry; maintaining general and technical knowledge to inform work practices.
Learning
Developing and maintaining the legal knowledge required for business compliance; proactively maintaining and updating knowledge of tourism industry trends and practices; being aware of tourism industry professional development opportunities; supporting team members to learn.
Technology
Researching new technological solutions to inform management practices and product development; selecting and using technologies used in the tourism industry to support workplace operations and planning; understanding the operating capacity of different technologies, including emerging technologies used to support tourism operations; supporting skill development required by new technologies.
Delivery modes
Full-time, on-campus. Additional support material available on the SBTA E-Learning Portal.
Pathways
At the successful completion of this course students may elect to continue further studies at University
Units of Competency
The candidate must complete 22 core units and 18 electives.
|
Unit Code
|
Unit Name
|
Type
|
Weeks
|
|
SITTIND001B
|
Develop and update tourism industry knowledge
|
Core
|
5
|
|
SITTPPD001B
|
Research, assess and develop tourism products
|
Core
|
3
|
|
SITTPPD002A
|
Research tourism data
|
Core
|
2
|
|
SITXADM003A
|
Write business documents
|
Core
|
2
|
|
SITXCCS003A
|
Manage quality customer service
|
Core
|
2
|
|
SITXCOM001A
|
Work with colleagues and customers
|
Core
|
2
|
|
SITXCOM002A
|
Work in a socially diverse environment
|
Core
|
1
|
|
SITXCOM003A
|
Deal with conflict situations
|
Core
|
2
|
|
SITXFIN003A
|
Interpret financial information
|
Core
|
2
|
|
SITXFIN004A
|
Manage finances within a budget
|
Core
|
2
|
|
SITXFIN005A
|
Prepare and monitor budgets
|
Core
|
3
|
|
SITXFIN008A
|
Manage financial operations
|
Core
|
2
|
|
SITXGLC001A
|
Develop and update legal knowledge required for business compliance
|
Core
|
2
|
|
SITXHRM005A
|
Lead and manage people
|
Core
|
1
|
|
SITXHRM007A
|
Manage workplace diversity
|
Core
|
1
|
|
SITXMGT001A
|
Monitor work operations
|
Core
|
1
|
|
SITXMGT002A
|
Develop and implement operational plans
|
Core
|
1
|
|
SITXMGT005A
|
Manage business risk
|
Core
|
2
|
|
SITXMGT006A
|
Establish and conduct business relationships
|
Core
|
1
|
|
SITXMPR005A
|
Develop and manage marketing strategies
|
Core
|
1
|
|
SITXOHS005A
|
Establish and maintain an OHS system
|
Core
|
2
|
|
SITXMPR004A
|
Coordinate marketing activities
|
Elective
|
2
|
|
SITXOHS004B
|
Implement and monitor workplace health, safety and security practices
|
Elective
|
2
|
|
SITTTSL001A
|
Operate an online information system
|
Elective
|
2
|
|
SITTTSL002A
|
Access and interpret product information
|
Elective
|
4
|
|
SITTTSL003A
|
Source and provide international destination information and advice
|
Elective
|
2
|
|
SITTTSL004A
|
Source and provide Australian destination information and advice
|
Elective
|
2
|
|
SITTTSL006B
|
Prepare quotations
|
Elective
|
2
|
|
SITTTSL010B
|
Control reservations or operations using a computerised system
|
Elective
|
5
|
|
SITTTSL012B
|
Construct domestic airfares
|
Elective
|
1
|
|
SITTTSL013B
|
Construct normal international airfares
|
Elective
|
2
|
|
SITTTSL014B
|
Construct promotional international airfares
|
Elective
|
1
|
|
SITXMGT004A
|
Develop and implement a business plan
|
Core
|
2
|
|
SITXHRM001A
|
Coach others in job skills
|
Elective
|
2
|
|
SIRXSLS001A
|
Sell products and services
|
Elective
|
3
|
|
SITXCOM004A
|
Communicate on the telephone
|
Elective
|
1
|
|
SITXOHS001B
|
Follow health, safety and security procedures
|
Elective
|
2
|
|
SITXCCS001B
|
Provide visitor information
|
Elective
|
1
|
|
SITTVAF001A
|
Provide venue information and assistance
|
Elective
|
1
|
|
SITXEVT001B
|
Develop and update event industry knowledge
|
Elective
|
2
|
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