BSB60507 Advanced Diploma of Marketing
BSB60507 Advanced Diploma of Marketing
Course Description
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Duration
36 academic weeks
Target Audience
Students with a first language other than English looking to enter business marketing roles, or progressing to an undergraduate qualification.
Entry Requirements
There are no prerequisites for entry to this qualification, however students should have experience in studying at AQF levels 5 or higher, and/or significant vocational experience in the marketing field.
Students are required to have at least an upper intermediate level of English, evidenced by a certificate from an ELICOS provider, an IELTS test score of at least 5.5, or successful completion of the SBTA English Language Entry Test.
Employability Skills
Communication
. effectively using culturally appropriate communication
. establishing and using appropriate formal or informal networks
. negotiating budgets, strategic and operational plans and re-developing as required to meet organisational needs
. negotiating contracts
. negotiating solutions to new and emerging issues
. producing a wide range of reports and making presentations as required
Teamwork
. defining performance measures and working collaboratively with team members
. delegating and briefing various personnel on their roles and responsibilities regarding the implementation of strategic, marketing and other business plans
. demonstrating leadership in evaluating policies and procedures
. identifying performance gaps and taking remedial action for underperformance
. producing a positive and productive workplace that encourages maximum participation
Problem solving
. assessing financial viability of new opportunities and matching organisational capability with market needs
. comparing and evaluating data and reports
. developing and managing risk and contingency plans
. interpreting forecasts when analysing potential overseas markets
. resolving employee relations problems
. reviewing market performance
Initiative and enterprise
. exploring joint ventures and strategic alliances
. identifying trends and developments domestically and overseas, and investigating their viability
. managing diversity and identifying opportunities for improved communication and processes
. scoping international marketing opportunities
Planning and organising
. demonstrating excellent project management skills across the business
. developing systems that are flexible and responsive to changing circumstances
. implementing, reviewing and evaluating systems and processes
. monitoring marketing performance against established targets
. planning for contingencies
Self management
. applying discretion and judgement within complex environments
. applying the organisation's workplace vision and mission
. managing own time and priorities and dealing with contingencies
. taking responsibility as required by work role and ensuring all organisational polices and procedures are followed
Learning
. coaching under-performers and developing education plans that promote/encourage performance
. providing induction and training for specific job roles
. providing learning and development opportunities
Technology
. creating presentations using a range of media
. using business technology such as computers and word processing, and document management software
. using online technologies for research and marketing purposes
. using technology to assist the management of information and to assist in the planning process
. using word processing software and risk analysis tools
Delivery modes
Full-time, on-campus. Additional support material available on the SBTA E-Learning Portal.
Pathways
At the successful completion of this course students may elect to continue further studies at undergraduate level. Students who are admitted to any of the following degree courses will be eligible for advanced standing as specified.
Central Queensland University
. Bachelor of Business (10 credits)
. Bachelor of Accounting (7 credits)
. Bachelor of Financial Planning (3 credits)
. Bachelor of Financial Planning / Bachelor of Accounting (4 credits)
Southern Cross University
. Bachelor of Business Administration (8 credits)
. Bachelor of Business (8 credits)
Charles Sturt University
. Bachelor of Business Studies (6 credits)
. Bachelor of Business (major in Banking, Finance, Human Resource Management, Management or Marketing) (6 credits)
King's Own Institute
. Bachelor of Business (Accounting) (6 credits)
. Bachelor of Business (Management and Finance (6 credits)
Units of Competency
The candidate must complete 4 core units and 4 electives.
|
Unit Code
|
Unit Name
|
Type
|
Weeks
|
|
BSBMKG603B
|
Manage the marketing process
|
Core
|
4
|
|
BSBMKG605B
|
Evaluate international marketing opportunities
|
Elective
|
4
|
|
BSBMKG606B
|
Manage international marketing programs
|
Elective
|
5
|
|
BSBMKG607B
|
Manage market research
|
Core
|
5
|
|
BSBMKG608A
|
Develop organisational marketing objectives
|
Core
|
4
|
|
BSBMKG609A
|
Develop a marketing plan
|
Core
|
5
|
|
BSBMGT617A
|
Develop and implement a business plan
|
Elective
|
4
|
|
BSBMKG502B
|
Establish and adjust the marketing mix
|
Elective
|
5
|
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