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Study at SBTA & SELA

BSB61315 Advanced Diploma of Marketing and Communication

(CRICOS Course Code 092095D)


This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Units of Competency

BSBMGT616 Develop and implement strategic plans Core
BSBMKG609 Develop a marketing plan Core
BSBADV602 Develop an advertising campaign Core
BSBINN601 Lead and manage organisational change Elective
BSBMGT605 Provide leadership across the organisation Elective
BSBMGT608 Manage innovation and continuous improvement Elective
BSBMGT615 Contribute to organisational development Elective
BSBMKG523 Design and develop an integrated marketing communication plan Elective
BSBMKG608 Develop organisational marketing objectives Elective
BSBMKG605 Evaluate international marketing opportunities Elective
BSBMKG607 Manage market research Elective
BSBMKG603 Manage the marketing process Elective


Students who successfully complete this course will be issued with the AQF (Australian Qualifications Framework) BSB61315 Advanced Diploma of Marketing and Communication qualification.  Students who partially complete this course (a minimum of one unit of competency) will be issued with a Statement of Attainment from Advanced Diploma of Marketing and Communication qualification for the unit/s of competency successfully completed.

Career Opportunities

If you complete this qualification you could gain a role such as:

  • marketing manager
  • marketing team leader
  • product manager
  • marketing director
  • global marketing manager

Entry requirements

To study this course at SBTA, the students must:

  • be 18 years and over


  • Students will be required to complete all the core units from BSB52415 Diploma of Marketing and Communication qualification prior to studying the BSB61315 Advanced Diploma of Marketing and Communication qualification (CRICOS Code 092095D).


  • Minimum score of upper intermediate level of English such as:
    • Minimum score of upper intermediate level of English such as: IELTS 5.5 or equivalent or an English proficiency of upper intermediate level or above from any NEAS accredited ELICOS provider.


Course Duration

This program will be delivered over a total of 78 weeks (1.5 years) which is made of up of 54 contact weeks plus 24 weeks of holiday breaks.

Study Mode

Full-time course of 20 scheduled course contact hours per week.

Course Location

Levels 2 & 6

401 Sussex Street


Timetable (shift options)

Monday-Thursday PM EV
 Friday -Sunday DAY

Course Fees

Course fees for this qualification is $9,150 which is made up as follows:

  • Term fee:  $1,525 x 6 terms
  • Total course fee: $9,150

Other Fees

  • Enrolment fee: Student Visa $250 (Other visas $100)
  • Materials fee: $200

Pathways from the qualification

On completion of this qualification, students can choose to study Bachelor of Business, Bachelor of Marketing or any other undergraduate degree with a University.

Intake Dates

4-Feb-19 15-Jul-19
4-Mar-19 12-Aug-19
23-Apr-19 7-Oct-19
20-May-19 4-Nov-19

Third Parties

SBTA has a range of agreements with Third Party Organisations providing recruitment services on its behalf. Please note that all training, assessment, support services, issuing of AQF certificate and any other support services are provided by SBTA.