Telephone: +61 2 9048 6900
  • E-Mail:
  • Telephone: +61 2 9048 6900


Study at SBTA & SELA

BSB52415 Diploma in Marketing and Communication

(CRICOS Course Code 0100151)

This course is for individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Individuals would have normally responsibility for the work of other staff and lead teams in marketing and communication activities.

Units of Competency

BSBMKG507 Interpret market trends and developments Core
BSBMKG523 Design and develop an integrated marketing communication plan Core
BSBPMG522 Undertake project work Core
BSBMKG501 Identify and evaluate marketing opportunities Elective
BSBMKG506 Plan market research Elective
BSBFIM501 Manage budgets and financial plans Elective
BSBMKG502 Establish and adjust the marketing mix Elective
BSBCUS501 Manage quality customer service Elective
BSBMKG537 Develop a social media engagement plan Elective
BSBLDR502 Lead and manage effective workplace relationships Elective
BSBADV507 Develop a media plan Elective
BSBADV509 Create mass print media advertisements Elective

Students who successfully complete this course will be issued with the AQF (Australian Qualifications Framework) BSB52415 Diploma in Marketing and Communication qualification.  Students who partially complete this course (a minimum of one unit of competency) will be issued with a Statement of Attainment from BSB52415 Diploma in Marketing and Communication qualification for the unit/s of competency successfully completed.

Career Opportunities

Possible career opportunities include

  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager

Entry requirements

To study this course at SBTA, the students must:

  • be 18 years and over


  • Minimum score of upper intermediate level of English such as:
    • Minimum score of upper intermediate level of English such as: IELTS 5.5 or equivalent or an English proficiency of upper intermediate level or above from any NEAS accredited ELICOS provider.

Course Duration

This program will be delivered over a total of 52 weeks (1 year) which is made up of 36 contact weeks plus 16 weeks of holiday breaks

Shift Options

Monday -Thursday  EV shift

Study Mode

Full-time course of 20 scheduled course contact hours per week.

Course Location

Levels 2 & 6

401 Sussex Street


Course fees for this qualification is $6,100 which is made up as follows:Course Fees

  • Term fee:  $1,525 x 4 terms
  • Total course fee: $6100

Other Fees

  • Enrolment fee: Student Visa $250 (Other visas $100)
  • Materials fee: $200

Pathways from the qualification

On completion of this qualification, students can choose to study BSB61315 Advanced Diploma of Marketing and Communication.

Intake Dates

4-Feb-19 15-Jul-19
4-Mar-19 12-Aug-19
23-Apr-19 7-Oct-19
20-May-19 4-Nov-19

Third Parties

SBTA has a range of agreements with Third Party Organisations providing recruitment services on its behalf. Please note that all training, assessment, support services, issuing of AQF certificate and any other support services are provided by SBTA.