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Study at SBTA & SELA

BSB42415 Certificate IV in Marketing and Communication

(CRICOS Course Code 0100150)


Would you like to enter a fun and exciting industry and learn about marketing trends and concepts. Study this course and learn about the fundamental marketing concepts and practices. You will also learn how to apply solutions to a defined range of unpredictable problems, analyse and evaluate information from a variety of sources within the marketing and communication industry.

Units of Competency

BSBMKG418 Develop and apply knowledge of marketing communication industry Core
BSBMKG417 Apply communication across a convergent industry Core
BSBCMM401 Make a presentation Core
BSBMGT407 Apply digital solutions to work processes Core
BSBCRT401 Articulate, present and debate ideas Core
BSBPRO401 Develop product knowledge Elective
BSBMKG401 Profile the market Elective
BSBMKG408 Conduct market research Elective
BSBMKG419 Analyse consumer behaviour Elective
BSBRES401 Analyse and present research information Elective
BSBADV408 Review advertising media options Elective
BSBMKG413 Promote products and services Elective

Students who successfully complete this course will be issued with the AQF (Australian Qualifications Framework) BSB42415 Certificate IV in Marketing and Communication qualification.  Students who partially complete this course (a minimum of one unit of competency) will be issued with a Statement of Attainment from BSB42415 Certificate IV in Marketing and Communication qualification for the unit/s of competency successfully completed.

Career Opportunities

Possible career opportunities include

  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  •  Public Relations Officer

Entry requirements

To study this course at SBTA, the students must:

  • be 18 years and over


  • Minimum score of upper intermediate level of English such as:
    • Minimum score of upper intermediate level of English such as: IELTS 5.5 or equivalent or an English proficiency of upper intermediate level or above from any NEAS accredited ELICOS provider.

Course Duration

This program will be delivered over a total of 52 weeks (1 year) which is 4 terms

Study Mode

Full-time course of 20 scheduled course contact hours per week.

Course Location

Levels 2 & 6

401 Sussex Street


Timetable (shift options)

Monday-Thursday EV

Course Fees

Course fees for this qualification is $6100 which is made up as follows:

  • Term fee:  $1,525 x 4 terms
  • Total course fee: $6100

Other Fees

  • Enrolment fee: Student Visa $250 (Other visas $100)
  • Materials fee: $200

Pathways from the qualification

On completion of this qualification, students can choose to study BSB52415 Diploma of Marketing and Communication.

Intake Dates

4-Feb-19 15-Jul-19
4-Mar-19 12-Aug-19
23-Apr-19 7-Oct-19
20-May-19 4-Nov-19

Third Parties

SBTA has a range of agreements with Third Party Organisations providing recruitment services on its behalf. Please note that all training, assessment, support services, issuing of AQF certificate and any other support services are provided by SBTA.